AALSMEER, The Netherlands: The digitalization of the horticultural sector is being given an impulse from the collaboration between Royal FloraHolland and FloraXchange. “We are taking an important step towards becoming the global digital marketplace for flowers and plants,” explains Lucas Vos. The new platform is to be called Floriday.io.
The collaboration with FloraXchange will make the global trade in the horticultural sector more accessible and simpler. And greatly speed up the innovation required. Lucas Vos talks about the closing of the Florists Clock auction room in Naaldwijk. “I am proud of the team and how they have been handling the virtualisation of the Florists Clock and actively guided buyers towards Remote Buying and Clock Presale. That has happened so fast that we are already prepared to close the auction room. This is another step in our path towards digitalization, part of the Royal FloraHolland 2020 strategy.”