FRANKFURT, Germany: New: virtual tour brings to life innovative trade fair for fresh flowers, decorative plants and flower arrangements .
After the successful premiere of Floradecora, the innovative trade-fair concept is to be extended and will be held again alongside Christmasworld in 2018. “Not only have we met the current need for more fresh greenery and convenience products across all types of retail and wholesale, we have also awakened it. That is why we are now concerned to build purposefully on the strengths of Floradecora as a marketplace that provides new contacts and business ideas for all market participants,” explains Eva Olbrich, Director of Floradecora and Christmasworld at Messe Frankfurt Exhibition GmbH. According to a visitor poll, 92 percent of the trade visitors achieved their targets for the show. 70 percent are top decision makers for purchasing and sourcing. Accordingly, exhibitors, too, were suitably satisfied by the quality of the visitors and the number of new contacts. “These are outstanding figures for a first event and a perfect springboard for further growth,” adds the Director, Ms. Olbrich. At the moment, exhibitors can still take advantage of the early-bird rate for early bookings until 13 April 2017 and thus not only save money but also be sure of reserving an attractive stand location within the various ‘Flower Circles’, early on.
Those, who would like to take a closer look at this innovative concept, can now do so by taking the virtual tour through Hall 11.1.
The 360° tour of Floradecora 2017, to be found at floradecora.messefrankfurt.com/virtualtour provides, moreover, information about the portfolio offered by each exhibitor, including details of the relevant contact person. “This extends the experience of visiting the trade fair and makes for more intensive follow-up work after the show. Exhibitors can, for instance, take advantage of this service in their customer communications relating to the up-coming event,” says Till Müller, Managing Director of the Nexpics agency, who have been specially commissioned by Messe Frankfurt.