THEALE, UK: Marketing is of vital importance to any business. But with so many different aspects from market research and advertising to sales promotion, public relations and sales getting the marketing mix right for you can be tricky. The HTA Marketing Forum, with a theme of ‘Maximising Your Potential’, takes place on 8 November 2016 at Whittlebury Hall, Northamptonshire.
Come along to our one-day event aimed at all those involved in marketing and PR across the garden industry to hear from external speakers, specialists and industry practitioners. There will be plenty of insight, inspiration and top tips in bite sized sessions to ensure you are maximising the potential of your marketing spend.
The programme includes:
Keynote speaker Mark Palmer, Group Marketing Director for Pret a Manger (and formerly of Burger King and Green & Blacks) looks at the importance of brand and how, at Pret, they focus spending on improving the instore experience rather than spending on traditional media.
- Marketing Consultant Nigel Temple explores the importance of having a marketing strategy and the need for a marketing mindset
- In conjunction with Horticulture Week, Creative Solutions, Haymarket’s in-house creative agency will provide inspiration and best practice examples demonstrating the value of digital marketing as part of an overall marketing strategy.
- Sally Cornelissen from Burleydam Garden Centre and Alan Down from Cleeve Nursery
Show how they use innovative events and community activity to reach out to new audiences.
Instore – the power of visual merchandising
- Inspiration from outside the industry from ex Liberty visual merchandiser Maxine Groucutt
- Trend watcher and green stylist Romeo Sommers will talk about using storytelling to help market your products, especially plants.
- Pete Doyle from Social Retail will provide the latest know how on making the most of social media
- Wildfire Agency will demonstrate the effectiveness of advertising on social media in reaching new audiences.
On the box
- Richard Jackson from QVC will look at online shopping and the way in which they often sell large volumes of product at strange times!
- Matt Young, Executive Producer of Spun Gold (ITV’s Love your Garden), will look at the challenges of getting more gardening on TV.
The event will also incorporate the inaugural GTN Greatest Marketing Awards.
Make sure you don’t miss out! Book your place now at www.hta.org.uk/marketingforum
£149 plus VAT per delegate (HTA members)
£199 plus VAT (Non-members)