GUANGZHOU, China: The seventh day of the seventh lunar calendar, and thus Chinese Valentine’s Day, is here! Chinese lovers exchange flowers and gifts and join mass dating events across the country. Here’s something you need to know about the Quixi festival.
Spotting a perfect opportunity for some clever marketing, event organiser Guangdong Grandeur International Exhibition Group, which will hold their 9th Guangzhou International Flower, Bonsai & Garden Show from March 13-17, 2017, today highlighted Quixi as one of the country’s major floral holidays. “This year’s Quixi Festival falls on August 9th, but a festive atmosphere has pervaded China’s floral market as early as July.”
“In an attempt to see the smiles on the face of their other half, people really go all out on this holiday. Thanks to lovers’ generosity, many flower shops make a fortune during this time of year,” enthused the show organiser.
They added, “China’s holiday floral consumption is growing speedily every year. If you have missed Qixi Festival, then you have to seize your chances on other holidays like the Spring Festival, Teachers’ Day, Tomb-sweeping Day, Christmas and American Valentine’s Day. That Chinese people especially South China people love flowers in daily life besides these festivals fuels huge market demand.”
Ms Mae Law of the Group told FloraCulture International that in her own Guangdong province, the Quixi Festival has a broader meaning in that children automatically come of age on their 15th anniversary. In Guangdong, coming of age is often celebrated with a Quixi party and is a big affair with many flowers and other gifts being exchanged.
Quixi should not be taken too light-heartedly as the message contains more than purple prose and candle light dinners. Consider China’s dropping birth rate and the country’s one child policy which was introduced in1979 and created a country where by 2050, there will be 440 million senior citizins over the age of 60.
This explains why the government fully embraces the Chinese lovers’ festival , as it encourages people to celebrate romance and start families.
Author: Ron van der Ploeg