Euro Star to have major presence at Royal FloraHolland Trade Fair Aalsmeer

Posted On 18 Aug 2016
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business_country_denmark_rosborg_eurostarODENSE, Denmark: Potted plant nursery Rosborg from Odense, Denmark, selling its products under the Euro Star brand, is excited to announce that it will be once again attending the Royal FloraHolland Trade Fair Aalsmeer November 2-4 in Aalsmeer, The Netherlands and will again have a major presence at the event.

Participation in the Royal FloraHolland trade fairs provides a perfect opportunity to boost business and announce novelties. Making their debut at Royal FloraHolland’s Seasonal Fair in March this year, Euro Star’s line of miniature pot Begonia have enjoyed good spring and early summer demand for the German retail industry.

At Euro Star, a shining example of a company where workers own shares in the business that employs them, sales manager Lene Berendtsen is more than delighted that Royal FloraHolland and the Danes have come to terms and that the situation more or less how it was before. Their news for the moment is the company’s new line of mini begonia sold in 6cm pots and available for order in six different colours,

Bred by Willem Kuipers from Roelofarendsveen, the Netherlands, the company’s new miniature begonias have been selling well across retail garden centres and supermarkets and major green outlets. Big box stores such as Kaufland and Euro Trend, specializing  in the sales of miniature plants in terracotta pots, show a genuine interest in Euro Star’s latest addition to their existing range of pot plants.

Euro Star is typically a commercial production nursery with no own breeding activities. Among their flagship products are Kalanchoe, Calandiva, Chrysanthemum and roses in 6 cm pots. The demand for potted miniature plants is strong, most notably for 6cm Kalanchoe and Calandiva with market demand being greater than supply.

Lene explained that the company only opts for varieties that appeal to today’s consumer and that stand out for their long shelf life. For the occasion, she announced Euro Star’s presence at the Royal FloraHolland Trade Fair Aalsmeer which is set to take place from November 2 to 4, 2


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