BOSTON, USA: New findings from social consultancy firm Influence Central reveals just how big a role social media now plays the purchasing behavior of American women. The authors of the survey found that 81% of female consumers frequently purchase items being influenced by interactions on social media.
Influence Central asked roughly 400 women to complete an online questionnaire which will help businesses gain a better understanding of the consumer’s voice, whether in reviews on corporate websites, social media platforms.
The survey also illustrated how 72% of respondents consider social media recommendations are an important step in their purchase decision journey, while a whopping 81% say that product reviews greatly influence the way they shop, Mediapost reports.
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