Social media affects female shopping behaviour

Posted On 28 Jul 2016
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mood_social_media_online_female_shoppingBOSTON, USA: New findings from social consultancy firm Influence Central reveals just how big a role social media now plays the purchasing behavior of American women. The authors of the survey found that 81% of female consumers frequently purchase items being influenced by interactions on social media.

Influence Central asked roughly 400 women to complete an online questionnaire which will help businesses gain a better understanding of the consumer’s voice, whether in reviews on corporate websites, social media platforms.

The survey also illustrated how 72% of respondents consider social media recommendations are an important step in their purchase decision journey, while  a whopping 81% say that product reviews greatly influence the way they shop, Mediapost reports.

Read more in Mediapost

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