New AFE videos tout floriculture successes

Posted On 27 Jul 2016
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marketing_afe_videosALEXANDRIA, USA: The American Floral Endowment (AFE) has released five new videos touting floriculture successes through industry collaboration, support and participation.

“Each video shares real stories from industry members on career development through scholarships and internships, and true examples of research solutions that have shaped how the industry operates today,” said Laura Shinall, President of Syndicate Sales, Inc., and AFE Public Relations and Development Chair. “We’re excited to be able to share some great success stories in an effort to increase industry participation.”

The introductory video “Heard of the American Floral Endowment?” helps educate those who are not currently aware of AFE’s programs, while the remaining four segmented videos (retail, wholesale, grower, student/faculty) specifically share how Endowment programs complement each group and why it is so important that everyone in the industry participates.

AFE Trustees recognize, and are grateful to, current and past supporters for these successes, but urge industry-wide support to continue tackling the ever-increasing industry challenges now and into the future.

Think about this: if industry members don’t come together to support floriculture growth and promotion, who will?

Spread the Word! If you aren’t currently supporting AFE, watch the videos to learn more about the Endowment and how you can make a difference. Current supporters can help by becoming AFE ambassadors and sharing these videos on social media, websites and during industry events.

The American Floral Endowment is a nonprofit organization dedicated to advancing the floriculture and horticulture industry through funding research, educational grants and scholarships. Since 1961, more than $15 million has been funded in research and educational projects, and more than $1.5 million has been funded in scholarships and internships designed to attract and retain the future leaders of the industry. To learn more about AFE or make a tax-deductible contribution, visit

Watch the new videos here

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