Oberlin, Ohio – Just Add Ice® would like to recognize Kuno Creative, an inbound Marketing agency and Hubspot Diamond partner, for winning the Hubspot Integrations Innovation Award. Kuno Creative won this award due to its development work and creative design on the Just Add Ice® Shopify website. Just Add Ice® has been working with Kuno Creative since 2011 in creating inbound marketing tactics for managing web content, web analytics, landing pages, videos and search optimization, to help grow the business.
“If consumers wanted to buy our products online they had to go through one of our channel partners, so we wanted to know what else could be done to sell to our consumers directly, while maintaining the relationship we have with our great channel partners,” says Brian Ruhaak, Just Add Ice Ecommerce Sales Manager.
The company once again turned to Kuno Creative to create a customized ecommerce solution that would allow retailer owners, such as, wedding planners and floral and gift shops, as well as consumers, the option to purchase bulk orders directly on the company website.
“In October 2015, Shopify was launched on the Just Add Ice® website because it met the requirements of integrating with Hubspot, had superb data visualization and unlimited growth potential,” states Dan Romanski, Kuno Creative Lead Marketing Technologist. “The integration between Hubspot and Shopify was a huge win for everyone.”
Since the launch, Just Add Ice® has seen a 58 percent increase in online sales, which equates to $30,000 in new revenue. According to Ruhaak, “by creating an end-to-end inbound strategy and refining our Marketing efforts, it’s great to see our shop growing and our emails getting more engagement, while maximizing our return on investment.”
To learn more about how this integration provided a unique solution for the Just Add Ice® brand visit https://www.youtube.com/watch?v=JMvwEqRSNxQ.