150,000 flowers bring Melbourne beauty stores closer to paradise

Posted On 22 Jun 2016
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MELBOURNE, Australia: Eastland, a large shopping centre located in the outer eastern suburb of Ringwood, in Melbourne, Australia, wowed the shopping crowds yesterday when it unveiled The Beauty Garden, a ‘sensorium of beauty and wellbeing including a permanent inverted garden of over 150,000 preserved flowers.

Eastland has collaborated with internationally acclaimed London-based artist, Rebecca Louise Law, to create The Beauty Garden, a sensorium of beauty and wellbeing to be unveiled Wednesday, 22 June 2016.

It’s an enticing shopping experience offering a more interactive approach to finding a better you (and the perfect pout) with the support of skincare, make-up, fragrance and wellness leaders.

This dedicated area of the redeveloped Eastland dispenses with traditional shop fronts that stand in the way of discovering your perfect facial treatment, foundation or French manicure – which is how The Beauty Garden got its name. The innovative concept allows shoppers to wander through the many delights and stop to smell the roses and rosehip oil along the way.

As part of its $665 million redevelopment beauty giants such as Mecca Cosmetica, Mecca Maxima, Napoleon Perdis, Victoria Secret, David Jones, Beauty EDU, Myer and MAC Cosmetics are already established and growing at the retail and lifestyle destination but the new concept takes the experience next level.

Enriching the soul and sending spirits soaring internationally-acclaimed artist Rebecca Louise Law’s work The Canopy will be installed in The Beauty Garden. Law’s creations offering a direct and visceral connection with nature have appeared in London, Berlin and New York. For her Australian debut Law has created an artwork of more than 150,000 preserved flowers that shall be suspended above the beauty destination bringing you closer to paradise. Consider it Eastland’s new Eden.

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