BOGOTA, Colombia: During the annual WF&FSA conference in Miami this past October, 2014, a taskforce was set up to promote International Women’s Day as an opportunity to use flowers to express appreciation for the vital role women in the US play.
The Association of Colombian Flower Exporters, Asocolflores, have been serving on the task force along with other organisations fundamental to the US flower chain, such as the Association of Floral Importers of Florida (AFIF), Cal Flowers, California Cut Flower Commission (CCFC), Produce Marketing Association (PMA), Society of American Florists (SAF), and Wholesale Florist and Florist Suppliers Association (WF&FSA). Also present during the first meeting at WF&FSA conference were Michael Geary, EVP/CEO of American Hort (Former OFA) and Alejandro Martinez, CEO of Expoflores.
Each organisation will leverage its particular media tools and resources to promote and educate people on the possibility of advancing a new flower holiday for the US aimed at celebrating International Women’s Day on March 8th – a holiday currently celebrated in over 100 countries. Observance in the United States has been growing with over 260 events held nationwide in 2013.
In scores of other countries around the world, but mainly in Russia, people give flowers and other small gifts to their mothers, wives, grandmothers and daughters, as well as co-workers, teachers and friends as an expression of acknowledgement for the difference they have made in the world. It is hoped that International Women’s Day will become a customary US celebration set aside to transmit respect, appreciation and love for the special women in our lives.
Asocolflores welcomes this task-force initiative, which has managed to pull together diverse trade organizations throughout the chain into a joint effort that promises to reap increasing benefits in the years to come.