Walrath has extensive membership and marketing experience at multiple non-profit trade associations and professional societies, including the Color Marketing Group, the American Orthotic & Prosthetic Association, National Council of Teachers of Mathematics, and the Society of Research Administrators.
He has a proven track record of helping organizations recruit and retain members at every stop and looks forward to helping do the same with SAF. His most recent position gained him additional experience in retail marketing and the wholesale environment as a marketing manager for Dizzy Pig, a spice seasoning manufacturer and retail store.
Walrath holds a bachelor’s degree in corporate communications from Elon University in Elon, N.C. He is an avid outdoor cook and competes in barbecue competitions in his free time. He also enjoys traveling and spending time with wife, Jennifer, and their three children.
The Society of American Florists is the leading organization representing all segments of the floral industry. SAF is proud to provide marketing, business and government services to its members, including growers, wholesalers, retailers, suppliers, importers, educators, designers and allied organizations. The association was chartered by an act of Congress in 1884.