Iftex show in full bloom

Posted On 02 Jul 2014
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trade_show_iftexkenya_2014NAIROBI, Kenya: Three years after its colourful launch in Nairobi, IFTEX is arguably heading to become one of the leading flower trade exhibitions. This year, the event has marked a new record by attracting 3,231 buyers from 54 different countries.

Now in its third year, the Iftex show is a relatively new trade show, meaning that lay out and visitor profile are in constant evolution. “The show develops at dazzling speed. It has a fresh face at every turn, there is no telling where it is heading but what is clear, is its phenomenal growth towards a world class trade exhibition”, said show organiser  Jasper van Dijk from HPP.

The 3-day event, which was held from June 4-6 at Nairobi’s Oshwal Centre attracted over 3,200 international visitors, from 54 countries across the globe, including commercial growers, floral wholesalers and retailers.

The show also set new records for exhibit space with 187 exhibitors showcasing the latest breeding breakthroughs in fresh cut flowers. ”This a truly a great achievement and perfectly in line with are  mission of bringing the world to source flowers in the country where they are grown,” said Van Dijk.

Supervised by industry veteran and former VKC judge, Gerard de Wagt, the world’s top growers and breeders battled it out to win the coveted Iftex Best in Show Awards. Select Breeding was presented with the Iftex Platinum Award for its ‘SunQueen’, while Uhuru Flowers was crowned Best Grower for its Rosa ‘Maritim’.

IFTEX has given the Kenya flower industry a different face with renewed worldwide attention especially from flower buyers who travelled to Nairobi last month to seek and speak in Kenya with their suppliers. The internationalisation of the fair has lead the event to grow into a top Kenya flower brand event, strengthening the country’s position as a leader in global markets while enhancing the image of Kenya as the home from where 40% of the flowers sold in Europe originate.

“IFTEX came at the right time for the Kenya flower industry, since it is now in the process of market consolidation and retention by positioning its flowers as responsibly grown and that picture can only be seen at a show in the country itself”, said Jane Ngige CEO of the Kenya Flower Council.

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