GreenTech debut doesn’t disappoint

Posted On 02 Jul 2014
By :
Comment: Off

trade_show_greentech2014_bercomexAMSTERDAM, the Netherlands: Show organiser RAI Amsterdam and its partners exceeded expectations with their inaugural GreenTech show, which was held in Amsterdam from June 10-12.

The event filled three halls of the RAI convention centre and offered the ideal platform for nearly 300 exhibitors to showcase the latest horticulture technology from roofing frameworks for greenhouse structures and transplanters to sorting machines and LED top lighting and everything in between.

Sure, the challenges facing many greenhouse growers this year are severe but they are battling a volatile market with new approaches and a new, bi-annual glasshouse technology event: GreenTech.

RAI Amsterdam deserves credit for its sheer determination to reawaken the now defunct Horti Fair. In order to avoid the 2012 Horti Fair debacle of a half empty show floor, exhibitors had been offered bigger and more prominent spaces. It allowed them to increase and enhance their displays; the large and elaborate exhibits and a red (energy), green (bio-based)  and blue (water) carpet covering the aisles of the trade show were clearly appreciated by the 8,153 visitors.

Lookout for a full review in your next issue of FloraCulture International.

About the Author