Queen® wins IPM Novelty Prize for innovative cut flowers

Posted On 07 Feb 2014
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untitledESSEN, Germany: Queen® comes home with an unprecedented triple win from IPM 2014, where the judges awarded the IPM Novelty Prize collectively to the nursery’s new cut flower varieties.

Making their debut at the international horticultural fair, Queen® CutFlowers are the latest exciting innovation from the Denmark-based nursery – and the first kalanchoes launched in the cut flower category.

The Denmark-based nursery had entered three Queen® CutFlowers varieties for the award – Amazing Pink Meadow, Adorable Pink Meadow and Blossom Pink Meadow. “The judges could not decide which variety they liked best, so they awarded the prize to all three,” says Queen® marketing manager, Louise Jepsen. “We have won many prizes before, but what is particularly exciting about this one is that cut flowers represent a whole new category for us. It’s a really good start for our Queen® CutFlowers range.”

The nursery has high expectations of its new varieties, which are bred to stay fresh and colourful for as long as potted kalanchoes.

Tested by some of Denmark’s top florists, Queen® CutFlowers are suitable for all floristry techniques – even those where the flowers are not kept in water. “Our varieties make dazzling decorations, either when used alone or with other long-lasting materials. And they can be enjoyed for weeks,” Louise Jepsen says.

Knud Jepsen a/s is the world’s largest manufacturer of kalanchoe, marketed under the Queen® brand name. Through our firm commitment to innovation, we continually extend our range with trend-setting, premium quality plants for today’s lifestyles.

Our 120,000 m2 nursery is located on the site of our head office in Denmark, where we have 120 committed employees. We also have facilities in Turkey and Vietnam. Our plants and cuttings are sold to international markets.

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