FLOWERS IPM Moscow attracts over 12,000 industry professionals

Posted On 26 Sep 2012
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MOSCOW, Russia, September 27, 2012: The 19th FLOWERS IPM Moscow has come to a successful end: From August 29 to September 1, 524 exhibitors from 15 countries presented their products and services at the trade fair for plants, horticultural technology, floristry and equipment. Over 12,000 trade visitors came into the All Russian Exhibition Centre in Moscow in order to obtain information about the extensive range available from the fields of plants, technology, sales promotion and floristry. Messe Essen and the fair organiser MVCVVC once more staged the sectoral trade fair as a joint event.
Because FLOWERS IPM 2012 went successfully, it emphasised its position as an established trade fair in the green sector in Russia and Eastern Europe. On four days, it once again offered an up-to-date and comprehensive cross-section of subjects relevant to the sector – including a large number of product innovations and future trends.
This year, a lot of exhibitors enlarged their booth areas in order to be able to show a correspondingly more extensive available range to the increased interest on the part of the visitors. Calculated according to the total area of FLOWERS IPM, the hall utilisation factor in the new and modern Fair Complex 75 grew by over ten percent to 17,500 square metres in total. The market position of FLOWERS IPM was also strengthened by the further expansion of the country participations. Cooperative booths from Korea and Denmark were represented for the first time this year. Thanks to its programme and design, the German cooperative booth with 13 companies attracted hundreds of visitors every day. The Polish cooperative booth also had a very good number of visitors.
At the sectoral trade fair, the international exhibitors were able to establish good contacts, to develop new business ideas and to conclude deals. Strong partners stand behind the success of FLOWERS IPM Moscow: In contrast with other plant trade fairs, FLOWERS IPM is officially supported by the Russian Ministry of Agriculture and the City Administration of Moscow. Representatives of the state and the city took part in the festive opening ceremony of the fair.
One particular highlight of the supporting programme was the international floristry show entitled “Three Days of Top Floral Design”. With its masterly demonstrations for the visitors and the press, it was one of the outstanding moments of FLOWERS IPM 2012. No matter whether romantic wedding bouquets, decorated sports cars for brides and grooms, trendy bouquets or classical arrangements – on the catwalk, top models and top floristry designers presented a sparkling floral display of inspiring works of art. Furthermore, the competitions held during the trade fair were amongst the crowd pullers. The German exhibitors Wolfschmidt Samen & Jungpflanzen and Piccoplant won gold medals. A “Grand Prix” in the Innovations category went to Ernst Benary Samenzucht GmbH from Lower Saxony.
The preparations for the 20th FLOWERS IPM Moscow which will take place on August 28 – 31, 2013 have already begun. Particular programme highlights are planned for the anniversary event.
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