OHIO, USA, June 15, 2012: Are you too busy preparing your garden center for fall sales and events to visit the trade shows in August? Get a jump on what you need to see, learn, and buy a whole month earlier at the OFA Short Course, the biggest horticulture event in the U.S.—and one of the first in the summer trade show season.
Set for July 14-17 at the Greater Columbus Convention Center in Columbus, Ohio, the OFA Short Course lets you cover all your needs at once: all of the hottest new varieties for 2013, new retail product lines, top-notch learning opportunities, in-demand keynote speakers—plus all the professional hort products a grower-retailer could need.
As spring’s busy sales season ends and summer starts to sizzle, the OFA Short Course has plenty waiting for you.
Education: Garden Center Live! programming offers more than 30 educational sessions and workshops for garden centers ready to take their business to the next level. A can’t-miss: the Garden Center Live! Merchandising Contest and numerous workshops to help boost your display-building skills.
Garden Center University: Garden Center University’s Class of 2014 kicks off its first session at Short Course, July 12-14. Industry leader Ian Baldwin heads up this garden center-focused business school with his unique educational component and an enlightening field trip.
New product lines: Walk the 7-acre trade show floor, which offers plenty of retailer product lines, as well as necessities for grower-retailers.
New varieties: Breeders and growers reveal the latest new genetics in their lines—it’s one of the most complete offerings of new varieties outside of Spring Trials.
Garden Center Road Trip: Join fellow retailers July 14 for a day-long tour visiting Berns Garden Center, H.J. Benken Florist & Garden Center, and White Oak Garden Center.
Joe Lamp’l Keynote: Join TV host and garden advocate Joe Lamp’l for his keynote presentation, “Can You Hear Me Now? Voices from Beyond the Greenhouse,” to find ways to pinpoint and influence today’s ever-changing consumer.
Sam Kass Keynote: Join Sam Kass, White House Assistant Chef and Senior Policy Advisor for Healthy Food Initiatives as he discusses the importance of gardening, growing your own food, and encouraging the younger generation to reap the benefits of both.
If all work and no play isn’t your idea of a getaway from your daily grind, Columbus has plenty of fun happening in July. Visit the Columbus Zoo and Aquarium or the Center of Science and Industry; tour German Village and the Franklin Park Conservancy; dine at some amazing restaurants and dessert spots; or join the Columbus Symphony’s Picnic With the Pops for an evening with Dennis DeYoung and the music of Styx, Saturday, July 14. From ice cream to old-school, there’s something for everyone in Columbus!
Plan your experience and register for the 2012 OFA Short Course at www.ofa.org/shortcourse