Leading home gardening brands join forces

Posted On 07 Jun 2012
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NORTON, USA, June 7, 2012: Seed Holdings, Inc and Jiffy International AS announce the successful completion of a transaction in which Seed Holdings has acquired, from Jiffy, substantially all of the assets of Ferry Morse Seed Company (USA) and A.E. McKenzie Inc. (Canada). Simultaneously Jiffy has taken a minority shareholding in Seed Holdings.
Seed Holdings is also the shareholder of Plantation Products LLC, an innovative merchandiser of flower and vegetable seed packets, and the owner of the following Home Gardening brands: NK Lawn & Garden, American Seeds, Fredonia and Plantation Products.
Ferry Morse, which was founded in 1856, is one of the leaders in the US market for consumer seed packets, and McKenzie, also with more than 100 years of history, is the market leader in the corresponding Canadian market.
The following brands are part of the Ferry Morse and McKenzie portfolios: Ferry Morse Seeds, McKenzie, Lilly Miller, McFayden, Green Arbor and Pike Seeds.
In addition, both companies are marketing seed starting products consisting of the following
professional product lines from Jiffy: Jiffy-7, peat pellets, Jiffypot, biodegradable plant pots
and Jiffy-Mix, premium growing media.
It is expected that the combination of the three companies will create significant synergies
including optimized logistic solutions and exciting product development.
The exclusive cooperation with Jiffy will ensure access to state-of-the-art technology giving the home gardener the same high quality products as used by the most demanding industrial growers.
The new company will continue to sell these products under the Jiffy brand, and may launch
additional lawn & garden product lines under the same brand.
Headquarters of the new company will be in Norton, Massachusetts – the current location of
Plantation LLC.

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