De Ruiter Innovations launch Premium Rhodos® 3.0
First batches to be auctioned on September 2, 2019

AMSTELVEEN, Netherlands: It is with much delight that Dutch rose breeder De Ruiter today announced that the first batches of their new Premium Rhodos 3.0. will be auctioned off at the Aalsmeer flower auction on September 2, 2019.

Every new launch needs a good preparation. Before officially entering the marketplace, the large-headed, deep red rose was extensively tested at MPS-GAP certified rose farms PJ Dave Flora and PJ Dave Flowers in Kenya.

Premium Rhodos 3.0. stands out for its visual appeal, sturdy and lengthy (70cm) stems, large buds (6cm) and long shelf life.  Last but not least: Premium Rhodos® 3.0 shares the same traits of the Rhodos family  (Rhodos®, Lovely Rhodos® and Pink Rhodos®) in that it has no thorns.