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Can full service increase your floral sales?

NEWARK, USA: Can increasing service in supermarket floral departments increase sales? Flowers produce a small percentage of the total sales in supermarkets, so the payroll available for the floral department is often limited. However, flowers can return a higher gross margin...
Posted On 19 Jan 2017
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New Video Promotes the Power of Giving Flowers

ALEXANDRIA, USA: Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of American Florists has created a two-minute video showing the emotional responses to the Petal It Forward effort...
Posted On 15 Nov 2016
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New! Vanda Su-Su® Stix. Vanda mix and stick in one package!

WESTLAND, The Netherlands: If there is one flower which is an eye-catcher, it is the Vanda. But how can you include an exclusive tropical flower like the Vanda well into a bouquet? With the Vanda Su-Su® Stix! It’s a solution for you as a florist, because most of the work has...
Posted On 08 Oct 2016
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Colour affects mood, behavior in marketing

NEWARK, USA: Consumer colour preferences are deeply rooted in emotional responses that seem to lack any rational basis, yet the powerful influence of colour is hard to deny. This is especially true in the floral industry where purchases not only reflect interior design...
Posted On 06 Oct 2016
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Broekhof opens branch in Colombia

RIO NEGRO, Colombia: Local and fast: In mid-September Broekhof opened a branch in Colombia. From the city of Rio Negro, in the heart of Columbian flower cultivation, Broekhof can now supply flower sleeves and plant supports to Columbian flower growers. To ensure fast...
Posted On 04 Oct 2016
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Flowers off the rack

PARIS, France: Happy stores are targeting young, urban customers, with city shops and an ever-changing range of ready-made bouquets. They recently launched their newest concept, the innovative hanging display of bouquets (see picture). The starting point was to optimize the...
Posted On 26 May 2016
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Pollinator garden Point-of-Purchase materials released

WASHINGTON and COLUMBUS, USA: The Horticultural Research Institute (HRI), the research affiliate of AmericanHort, is pleased to announce the creation of new point-of-purchase materials designed for garden retail display. The signage promotes the Million Pollinator Garden...
Posted On 15 Mar 2016
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Plantbutler steals the show at Fruit Logistica 2016

BERLIN, Germany: A much photographed item at the Fruit Logistica show in Berlin was ‘Plantbutler’: the new lifestyle brand for products and plant accessories based on the WaterWick system. A new lifestyle brand has been created to bring plants back in the lives of the young...
Posted On 05 Feb 2016
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