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The Gerbera: in the April Flower Agenda

HONSELEDIJK, The Netherlands: In April, we mark Easter and the arrival of new life: the perfect occasion for a colourful flower. With its cheerful appearance, the gerbera is the ideal candidate to make celebrations extra special this month. Consumers can read all about this...
Posted On 24 Mar 2017
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Can full service increase your floral sales?

NEWARK, USA: Can increasing service in supermarket floral departments increase sales? Flowers produce a small percentage of the total sales in supermarkets, so the payroll available for the floral department is often limited. However, flowers can return a higher gross margin...
Posted On 19 Jan 2017
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Future Flowers joins Decorum Company

WESTLAND, the Netherlands: Decorum Company, a joint venture of potted plant and fresh cut flower growers from the Netherlands, today announced a new partner company that will sell its Callas through the Decorum marketing and sales platform. Decorum Company’s 47th member is...
Posted On 27 Dec 2016
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Kate and Michelle Share Beauty Secrets: Plant folks, are you ready for a surge in Acmella oleracea demand?

LONDON, UK: When the Duchess of Cambridge, Kate Middleton shares her beauty secrets with First Lady Michelle Obama, recommending a new, plant-based bio botox, the ornamental horticulture industry must be prepared for a surge in skin-saving plants. A clever marketing idea or...
Posted On 01 Dec 2016
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Authentic experiences provide a boost to business

FRANKFURT, Germany: Whilst, in this digital age, our everyday lives increasingly shift into the virtual realm, there is a growing yearning for primordial experiences and real sensations. You cannot get authentic experiences at the click of a mouse button. So people jog,...
Posted On 26 Nov 2016
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New Video Promotes the Power of Giving Flowers

ALEXANDRIA, USA: Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of American Florists has created a two-minute video showing the emotional responses to the Petal It Forward effort...
Posted On 15 Nov 2016
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Dümmen Orange takes its assortment online and renews its website

DE LIER, The Netherlands:  On November 1st 2016, Dümmen Orange® took the next step in uniting the world through the language of flowers as the company launched its online product catalogue and renewed website. The new platform will offer regional news, is available in 9...
Posted On 11 Nov 2016
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Aviv makes its party sparkle!

AALSMEER, The Netherlands: Israeli ambassador to the Netherlands, auction boss and AVIV CEO join forces in adding the finest jewels to Girl with A Pearl Earring flower portrait. At a unique event Thursday night AVIV “Harmonie” revealed the  #Flowerpower campaign...
Posted On 04 Nov 2016
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How ethylene and fungi affect flowers’ marketability

CLACKAMAS, USA: Cut flowers are very vulnerable to less-than-ideal storage conditions.  Whether exposed to drafts, low humidity levels, or poor sanitation, you immediately notice signs of wilting, yellowing and petal drop. As a matter of fact, you are probably losing...
Posted On 27 Oct 2016
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Blumz Petal it Forward campaign hits the street

DETROIT, USA: Blumz by JRDesigns hit the streets of Detroit, Michigan on Wednesday, October 19th to hand out 1000+ bouquets of flowers to downtown Detroiters to help brighten up their week, as part of the ‘Petal it Forward’ program, in partnership with the Society of...
Posted On 25 Oct 2016
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