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Eurofleurs 2017 to Take Place in September

ST. TRUIDEN, Belgium: The city of Sint-Truiden, Belgium, will host the 2017 European Championship for Young Florists on September 15 and 16. The continent’s best floral arrangers under the age of 26 will put their craftsmanship on display, for all to enjoy! Will you come and...
Posted On 20 Jun 2017
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Australian Flower Festival Announced

QUEENSLAND, Australia: The inaugural Australian Flower Festival is being held in Brisbane on Monday 18th September to coincide with Australian Flowers Week (16-24 September). The festival is expected to attract over 250 professional florists and will also open some areas,...
Posted On 08 Jun 2017
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Explorer rose to conquer the world?

LEERSUM, The Netherlands: Dutch rose breeding company Interplant Roses, based in Leersum, says it has seen demand for its deep red ‘Explorer’ roses more than double since 2014. Launched in 2011, Rosa Explorer proves to be a hit across Europe, Russia, the Middle East and...
Posted On 16 Jan 2017
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NZ grower thinks of promoting a Quality Guarantee

OTAGO, NZ: While undoubtedly the main thing currently happening in Otago is the peony harvest, John Van Delft, the main grower south of Christchurch looks at the state of the local market in Dunedin and southern regions. “Supermarkets are selling bunches of flowers using 2nd...
Posted On 02 Jan 2017
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Future Flowers joins Decorum Company

WESTLAND, the Netherlands: Decorum Company, a joint venture of potted plant and fresh cut flower growers from the Netherlands, today announced a new partner company that will sell its Callas through the Decorum marketing and sales platform. Decorum Company’s 47th member is...
Posted On 27 Dec 2016
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Sales, Tech, Profits and Service Draw 90 to SAF 1-Day Profit Blast

ALEXANDRIA, USA: Ninety floral industry members gathered in Denver for the the Society of American Florists’ info-packed 1-Day Profit Blast in October. This video spotlights SAF’s 2015 Petal It Forward safnow.org/petalitforward event that generated millions of consumer...
Posted On 10 Nov 2016
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Nielsen’s Florist and Garden Shop Named Floral Management Magazine’s 2016 Marketer of the Year

ALEXANDRIA, USA: A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing walk-in traffic and average sales numbers — is the winner of Floral Management magazine’s 23rd Annual...
Posted On 28 Oct 2016
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How ethylene and fungi affect flowers’ marketability

CLACKAMAS, USA: Cut flowers are very vulnerable to less-than-ideal storage conditions.  Whether exposed to drafts, low humidity levels, or poor sanitation, you immediately notice signs of wilting, yellowing and petal drop. As a matter of fact, you are probably losing...
Posted On 27 Oct 2016
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NAFA Hosts Annual Meeting in Nashville

NASHVILLE, USA: Representatives of floral industry associations gathered at the Marriott Cool Springs in Franklin, Georgia, for the National Alliance of Floral Associations (NAFA) annual meeting, October 1 – 3, 2016. The meeting kicked off with the National Designer of...
Posted On 19 Oct 2016
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Orticolario attracts 23.000 visitors

CERNOBBIO, Italy: Orticolario, Italy’s top home and garden show has proved to be one of most cherished and appreciated events among those for gardening enthusiasts with more than 23.000 visitors.   Moritz Mantero, president of Orticolario, stated: ”With this eighth edition,...
Posted On 09 Oct 2016
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