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Royal FloraHolland, ready for Valentine’s Day!

February 14 is Valentine’s Day, when lovers traditionally surprise each other with flowers. In this video grower Aad Fransen, Reinier Elbertsen from Hilverda De Boer, logistics team manager Tjeerd Zwart and auctioneer Erik Wassenaar tell us how they are preparing for...
Posted On 13 Feb 2017
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New look and feel for Florist Holland

DE KWAKEL, The Netherlands: The world around us is changing, Florist Holland with her wide assortment and various services, has to be ready for this. The quality and specifications of our cut flower, potted plants and garden gerbera’s reflects not only the wishes of today’s...
Posted On 01 Feb 2017
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Analysis: Holiday and Impulse Buys Drive Mass-Market Floral Business

NEWARK, USA: The mass-market floral supply chain should continue to focus on impulse floral sales and holiday floral sales, while looking to grow website, wedding and sympathy sales, according to new research commissioned by Produce Marketing Association (PMA) and Food...
Posted On 24 Nov 2016
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What’s behind Komet Sales’ stellar growth?

MIAMI, USA: Launched a few years ago, Komet Sales is a web-based solution for flower companies where growers, importers and wholesalers can connect and manage their operations efficiently. When someone like Peter Moran the CEO of SAF (Society of American Florist) proclaims...
Posted On 17 Nov 2016
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New Video Promotes the Power of Giving Flowers

ALEXANDRIA, USA: Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of American Florists has created a two-minute video showing the emotional responses to the Petal It Forward effort...
Posted On 15 Nov 2016
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Aviv makes its party sparkle!

AALSMEER, The Netherlands: Israeli ambassador to the Netherlands, auction boss and AVIV CEO join forces in adding the finest jewels to Girl with A Pearl Earring flower portrait. At a unique event Thursday night AVIV “Harmonie” revealed the  #Flowerpower campaign...
Posted On 04 Nov 2016
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#FlowerPower campaign by Aviv “Harmonie”

HADERA, Israel: Empowering business partners in the promotion of our products, is the leading idea behind the new Aviv “Harmonie” campaign #FlowerPower. #FlowerPower respects the consumers’ wide variety of choices when it comes to gifts, by pointing out...
Posted On 31 Oct 2016
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Nielsen’s Florist and Garden Shop Named Floral Management Magazine’s 2016 Marketer of the Year

ALEXANDRIA, USA: A 70-year-old flower shop that needed to recapture a little of its sizzle — and provide better, more high tech service to customers while increasing walk-in traffic and average sales numbers — is the winner of Floral Management magazine’s 23rd Annual...
Posted On 28 Oct 2016
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How ethylene and fungi affect flowers’ marketability

CLACKAMAS, USA: Cut flowers are very vulnerable to less-than-ideal storage conditions.  Whether exposed to drafts, low humidity levels, or poor sanitation, you immediately notice signs of wilting, yellowing and petal drop. As a matter of fact, you are probably losing...
Posted On 27 Oct 2016
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New York prepares for spring colour by planting Dutch bulbs

NEW YORK, USA:  On Tuesday October 18, The Battery Conservancy, the world’s largest spring garden Keukenhof, The Netherlands Board of Tourism & Conventions and The Consulate General of the Kingdom of the Netherlands in New York took part in a bulb planting event at the...
Posted On 26 Oct 2016
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