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New Variety of Helianthus Sunrich Brings Warmth Into Your Home

DE KWAKEL, The Netherlands:  Sunrich Provence is a new addition to the Helianthus Sunrich range. This new variety from Takii Seed is a warm addition to the other top varieties in this collection. The Sunrich brand only features varieties which meet the highest possible...
Posted On 25 Jun 2017
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Royal FloraHolland and FloraXchange join forces

AALSMEER, The Netherlands: Digitalizing the floriculture sector will get a serious boost now that Royal FloraHolland and FloraXchange have joined forces. The global marketplace for flowers and plants took out a controlling interest in the FloraXchange platform. This...
Posted On 23 Jun 2017
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Eurofleurs 2017 to Take Place in September

ST. TRUIDEN, Belgium: The city of Sint-Truiden, Belgium, will host the 2017 European Championship for Young Florists on September 15 and 16. The continent’s best floral arrangers under the age of 26 will put their craftsmanship on display, for all to enjoy! Will you come and...
Posted On 20 Jun 2017
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Famous Names Sign up for Floradecora 2018

FRANKFURT AM MAIN, Germany: Fresh flowers and plants are gaining ever greater importance in the retail trade – whether as seasonal decoration for the home, for a festive table at birthdays, weddings and the like, as an attractive gift to take along as a guest – or, indeed,...
Posted On 12 Jun 2017
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Ornamental Production in Colombia Ready for Mother’s Day

BOGOTA, Columbia:The Association of Colombian Nurseries and Ornamental Growers, Colviveros, reported normality in the production of live plants in Colombia for Mother’s Day. The nursery trade association estimates that around 5,000 growers, mainly small farmers, could...
Posted On 11 May 2017
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Royal FloraHolland, ready for Valentine’s Day!

February 14 is Valentine’s Day, when lovers traditionally surprise each other with flowers. In this video grower Aad Fransen, Reinier Elbertsen from Hilverda De Boer, logistics team manager Tjeerd Zwart and auctioneer Erik Wassenaar tell us how they are preparing for...
Posted On 13 Feb 2017
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New look and feel for Florist Holland

DE KWAKEL, The Netherlands: The world around us is changing, Florist Holland with her wide assortment and various services, has to be ready for this. The quality and specifications of our cut flower, potted plants and garden gerbera’s reflects not only the wishes of today’s...
Posted On 01 Feb 2017
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Analysis: Holiday and Impulse Buys Drive Mass-Market Floral Business

NEWARK, USA: The mass-market floral supply chain should continue to focus on impulse floral sales and holiday floral sales, while looking to grow website, wedding and sympathy sales, according to new research commissioned by Produce Marketing Association (PMA) and Food...
Posted On 24 Nov 2016
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What’s behind Komet Sales’ stellar growth?

MIAMI, USA: Launched a few years ago, Komet Sales is a web-based solution for flower companies where growers, importers and wholesalers can connect and manage their operations efficiently. When someone like Peter Moran the CEO of SAF (Society of American Florist) proclaims...
Posted On 17 Nov 2016
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New Video Promotes the Power of Giving Flowers

ALEXANDRIA, USA: Florists looking for a way to remind consumers that giving and receiving flowers makes people happy have a powerful new resource. The Society of American Florists has created a two-minute video showing the emotional responses to the Petal It Forward effort...
Posted On 15 Nov 2016
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