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Royal FloraHolland Prepares for the Future Where E-Commerce Is the New Normal

AALSMEER, The Netherlands: In an exclusive interview with Royal FloraHolland’s member and customer magazine GROW, the cooperative’s  Ronald Teerds provides an update on the  progress of the New Auctioning Project. From clock evolution to platform revolution. In a nutshell,...
Posted On 15 Dec 2016
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Royal FloraHolland sells part of their Rijnsburg-based premises

AALSMEER, The Netherlands: Royal FloraHolland today announced it will sell a part of the auction premises in Rijnsburg to the L&M Groep B.V. and Dingeman Hoek Groep B.V. trading companies. Both businesses wish to develop new buildings on the land in order to facilitate...
Posted On 14 Dec 2016
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Royal FloraHolland expects to realise €4.6 billion turnover

AALSMEER, The Netherlands: Royal FloraHolland is predicting a €4.6 billion turnover this year. To achieve the ambitions for 2020, Royal FloraHolland will go all out next year. This became clear at the General Members’ Meeting of 8 December. “Next year we will again...
Posted On 09 Dec 2016
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Boosting Calla and Anthurium revenues through FloraMondo pre-sales

AALSMEER, The Netherlands: Following up with grower members and their buyers, Royal FloraHolland will run a test to see how a higher limit for FloraMondo pre sales can boost sales of Calla and Anthurium The auction would like to increase the maximum sales percentage for...
Posted On 20 Oct 2016
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Veiling Rhein-Maas tops market, sees strong Q3

HERONGEN, Germany: Veiling Rhein-Maas today reported third-quarter results above market expectations on strong demand for fresh cut flowers and potted plants. Veiling Rhein-Maas was able to realise more turnover in the 3rd quarter of 2016 compared to last year both at the...
Posted On 06 Oct 2016
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Tehran has plans to install Dutch-style auction clock

TEHRAN, Iran: In 2006, the Iran Trade Promotion Organization (EPO) approved the launch of four flower markets in Tehran (Islamshahr), Markazi (Mahallat) and Khuzestan (Dezful) and Mazandaran (Tonekabon). Ten years on and construction of the warehouses/logistics hubs is...
Posted On 01 Sep 2016
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German rose buyers: can’t get no satisfaction!

AALSMEER, The Netherlands: The 2015 Royal FloraHolland customer survey on roses makes interesting reading. On the positive side, roses are the quintessential flower to present to someone you love. On the negative side, however, only half of the respondents declared being...
Posted On 25 Aug 2016
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Green Trade Center assortment makes life easier for buyers

AALSMEER, The Netherlands: Waterdrinker Aalsmeer is developing a new trade centre on the auction grounds in Aalsmeer. Bob Moria (CEO Waterdrinker) and Lucas Vos (CEO Royal FloraHolland) signed an agreement to this effect on 18 July 2016. The Green Trade Center is being...
Posted On 25 Aug 2016
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Plantion sees good first half year of 2016

EDE, The Netherlands: The year 2016 has been excellent for Plantion so far. In the period up to and including week 28, Plantion’s revenue was almost 11% higher than in that same period in 2015. While both Plantion’s clock auction and green centre are performing well, the...
Posted On 28 Jul 2016
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Which factors influence price setting roses at the auction clock?

AALSMEER, The Netherlands: Different factors can influence the price setting of fresh cut roses at the Dutch auction clock. Using regression analysis, market researchers at Royal FloraHolland have quantified the relationship between variables. There was one dependent...
Posted On 20 Apr 2016
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