STUTTGART, Germany: At the IPM 2018 in Essen (GER) Selecta one presents again current highlights and developments of its assortment in hall 2 stand D21. With 180 m² the exhibition space remains the same as in the previous year and presents both new as well as approved varieties and introduces new and evolved projects. For the second time now, cut flowers of the subsidiary Selecta Cut Flowers will be exhibited.
The Poinsettia assortment is still an important element of the IPM booth of Selecta. Three novelties have been introduced. A great addition to the existing Christmas Beauty family concerning the colour is the variety Christmas Beauty Princess. It has a considerable two-coloured coloration and the modern bract shape of the Christmas Beauty varieties. The existing Princettia series is being expanded by the new Princettia® Midi Hot Pink – a good growing Princettia in powerful pink which can be grown well together with standard Poinsettia. A new red Poinsettia in the assortment is the new Christmas Sensation. The early colouring of the bracts makes early packing possible. Its late ripeness of the cyathias has a positive effect on the shelf life at the end consumer.
Considering the marketing strategy Selecta went one decisive step further in 2017 with the campaign „Pink Kisses® – as beautiful as our friendship“. At the IPM 2017 the carnation breeding specialist presented the new communication concept directly aimed at the end-consumer. With its interesting, conspicuous flower shape and its excellent shelf life the pot carnation Pink Kisses® is communicated as an emotional gift which was addressed to young women. After a successful conclusion of the campaign for 2017, Selecta one is ready to take off and start with Pink Kisses® also in 2018! The new concept will be presented to the public for the first time on the IPM 2018.
ReCarnation® stands for the revival of the dianthus and the continually growing popularity of the traditional product. Selecta offers a complete Dianthus program for the whole year by using this title. New additions are the Autmn Friends which make lots of autumn combinations possible with planted bowls consisting of grasses, dianthus and perennials.
New varieties in the market leading Selecta assortment are Capitán® Cook in nice pink and with a dark centre of the flower as an addition to the existing Capitán® series concerning the colour, and Peach Party – a compact growing pot carnation variety. It has a lot of apricot coloured flowers blooming above the leaves.
Advanced marketing concept: Nature Garden
Another highlight at the IPM 2018 is the advanced marketing concept Nature Garden. The concept was developed by results of the Selecta experiment about insect friendly plants. The project for the development and introduction of a biodiversity breeding programme to increase the attractivity of urban green was implemented in summer 2017.
The aim was to get information about which varieties attract insects most and contribute to their nutrition. Background of this project is to strengthen the Selecta assortment with more insect friendly varieties.
Further variety innovations and highlights on the Selecta one booth 2D21:
The beginning of a new dark leaf series in the dahlia assortment is the new dahlia Dalaya Amba. The red dark flower in combination with the dark leaves form an impressive contrast with wonderful and strong long-distance effect.
In addition to the successful NightSky® there is another spectacular novelty now: LightningSky is the name of the new combination of yellow star and dot pattern on dark red ground. Looking at the growth habit, earliness and growth potential, the variety LightningSky is comparable to the petnuia series Famous. It has an early developing simple flower and a semi-trailing growth.
The XXL geranium is the new successful Pelargonium variety. It is extra vigorous and the large, fiery flowers in dark red on very dark leaves demonstrate a special colour spectacle which reminds of the Cuban rhythm tumbao and involves this positive and impulsive life attitude. Tumbao convinces with continuous flowering and a great performance in summer.
PinkTastic – winner of the Fleurostar Award
One of the shooting stars of the last year is the Calibrachoa PinkTastic. It could convince during the FlowerTrials® and has been awarded with the FleuroStar 2017/2018. Its two-bicoloured pink-white circles of inner petals in each flower truly catches the eye and add to an in-depth colour perception. Furthermore, PinkTastic convinces with an excellent summer performance and enjoys all the benefits of the MiniFamous® series, such as easy growth, improved root system, the very early flowering and mildew tolerance.