Markets
Danziger Gears up for IPM

MISHMA HASHIVA, Israel: Just a few months after their own “open days” event – the “Novemberfest”, held at the R&D facility in Israel, Danziger is getting ready for the IPM ESSEN show this month (Hall 2, Stand 2D40).

“After meeting with so many different companies from the industry, we can definitely say that expectations  continue  to rise in our industry. The need for better, new and unique varieties, together with an uncompromised demand for quality is growing from year to year” says Ori Danziger, Deputy CEO.

In the midst of season 2017-2018, Danziger will utilize their display to give focus on two of its “star” brands. This is the 2nd year AMORE™ Petunia is on the rise, with extraordinary increase of sales, year after year. “The AMORE™ series is a rare industry jewel, as it brings together a top- of- the- line breed of Petunia, answering all “functional” needs of the grower and end-consumer, together with the “extra” added value of an emotional story to go with it” says Ayala Zilberman, Sales Manager Europe.

After the success of last season’s promotional kit, with high demand for the AMORE™ branded pots, this season Danziger takes it to the next level, positioning it as the perfect gift for Mother’s Day, and any other special event.

“We understood the potential of this product in bringing incremental sales, as it can be used not only in the common way of personal use in one’s own garden, but rather to set as a love gesture for a loved one, who better than a mother. For this we created a full package of branding materials, to enable retailers to maximize the potential in this high consumption occasion” says Liat Kaplan, Global Marketing Manager.  CLICK HERE  for the promotional movie.

The second “upcoming star” is the Bidens TIMELESS™ collection. “We see the high demand for Bidens, both for the best quality of the “known” varieties, from BLAZING GLORY™ to MEGA CHARM™, as well as for new and different Bidens varieties- such as the GOLDEN EMPIRE™, that can even be mistaken for a different crop due to its unique upright habit, or the WHITE DELIGHT™ and PRETTY IN PINK™, that allow different colors in Bidens” says Liat Kaplan.

This year, for the first time in many years, Danziger will also add a display of their cut flowers assortment. “We see high demand for our wide assortment worldwide. As the cut flowers industry is becoming more and more global, we receive so many requests from wholesalers, retailers, importers and of course- growers, for more information about sourcing our varieties for Europe. To answer this demand, we will have a display of our best sellers in this exhibition as well” says Anat Moshes, Vice President, Cut Flowers Sales.

 

In this section, visitors will be able to explore the Danziger assortment, from the best seller XLENCE™ Gyp, to the famous SCOOP™ Scabiosa collection.

 

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