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Floriday launched at Royal FloraHolland Trade Fair

AALSMEER, The Netherlands: On Wednesday 7 November 2017 Royal FloraHolland and FloraXchange will present the first version of Floriday at the Royal FloraHolland Trade Fair. A group of pot plant growers becomes the first user of Floriday.

Floriday is the global, digital platform for the horticultural sector. The platform enables growers to be active in several trade channels and markets at the same time. Other growers will be given access in phases before the end of the year.

Floriday for growers

With the first version of Floriday, growers only have to log in once to put products on offer in several marketing channels such as FloraXchange and FloraMondo. This makes life easier for growers, saves time and is more effective.

Floriday for buyers

Although Floriday focuses on growers, the platform also has indirect benefits for buyers. Through FloraMondo and FloraXchange, they gain access to a larger supply. In addition, Floriday ties in better with the grower’s processes, so buyers quickly receive information about, for example, the progress with their order or order handling. Another benefit is that ultimately, the buyers’ conditions and wishes can be better accommodated by growers during the purchasing process in Floriday.

Linking to Floriday

With Floriday both companies are working on fulfilling their ambition to strengthen the global trade in horticultural products together with growers, buyers and other players in the sector. “The current version of Floriday is basic and does not yet have all its functionalities. It is a system that we can expand easily. The technology of the platform is geared to this,” explained Merel Prins, project coordinator at FloraXchange. “For example, by linking up systems that growers are already using in their nurseries. This brings the benefit of not having to enter the same information twice.” But those are not the only possibilities. Gerhard van der Bijl, CDO of Royal FloraHolland, added, “We can also link new or existing trade channels of buyers to Floriday, which growers can then start using immediately.” Floriday also enables access to international markets and thus ensures an increase in trade with different players.

Continuing to develop together

Gerhard said, “Naturally, we shall continue to develop Floriday to make the work of growers easier. For example, expanding the stock and sales data, adding improved tools for making product images and labelling in the nursery.” He is very interested in hearing the responses of growers, exporters and software suppliers during the Trade Fair. “I would like to learn about their wishes and ideas for collaboration. Their input will enable us to make the work in the nursery and throughout the horticultural sector even easier.”

Presentation of Floriday

Gerhard van der Bijl, CDO of Royal FloraHolland, will present Floriday – the following step in the digital future of the horticultural sector:

  • Wednesday, November 8, 11:30  Presentation, Floriday for exporters
  • Thursday, November 9, 08:00  Breakfast session, Floriday for growers
  • Friday, November 10, 08:00  Breakfast session, Floriday for growers

In addition, everyone is welcome to visit the Floriday stand in the Royal FloraHolland House. Our staff members will demonstrate the first components of Floriday, and there will be an opportunity to ask questions.

 

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