New Variety of Helianthus Sunrich Brings Warmth Into Your Home

Posted On 25 Jun 2017
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Sunrich Provence_LRDE KWAKEL, The Netherlands:  Sunrich Provence is a new addition to the Helianthus Sunrich range. This new variety from Takii Seed is a warm addition to the other top varieties in this collection. The Sunrich brand only features varieties which meet the highest possible quality standards, as a result of which it has become well-known worldwide. Sunrich Provence lives up to its name, since its distinctive fiery yellow colour gives you the feeling of a summer evening in France. Sunrich Provence is available from three growers from week 26.

 Intense fiery yellow petals

The wonderful feeling of a sultry summer evening in the French Provence: that is what Sunrich Provence evokes when you see its unique, fiery yellow colour. The colour of the flower echoes the Provence sunlight and radiates extravagantly from the double row of petals combined with the dark green leaves. Sunrich Provence has the same genes as the successful Sunrich Orange and therefore guarantees top quality. Breeder Takii Seed is proud to be expanding the range with this unique variety. Sunrich Provence is available from week 26 from Kwekerij Erik Overtoom, Jos van Vlimmeren and Jan van Bokstel. Various activities will be organised over the coming weeks in collaboration with marketing agency Pull Position in order to introduce everyone to this new variety, including product pitches at exporters and displays by the clocks.

 Sunrich’s success

For over 25 years Helianthus Sunrich has been the undisputed market leader and a byword when it comes to cut sunflowers. Sunrich Provence is a welcome addition to the Sunrich range. This family consists of various sunflower varieties which distinguish themselves by their reliable quality, long vase life and flowering without pollen. This means that the Sunrich varieties are amongst the most popular sunflowers worldwide.

 About Takii

Takii Seed is the the brand name for all the varieties of flower and vegetable seeds developed for the professional market. Takii Europe B.V. is the European branch of Takii & Company. Ltd. in Japan. Takii Europe B.V. is an integrated seed business which is involved in the breeding, production, processing, sale and marketing of a wide range of flower and vegetable species. The company is a market leader within the floriculture sector with regard to sunflowers, canna and ornamental cabbage.

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