Danziger at the IFTEX- Market Insights

Posted On 30 May 2017
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DANZIGERMISHMAR HASHIVA, Israel:  IFTEX Kenya is coming soon, and Danziger shares some insights about the market, and what is expected to be seen on their show.

“There is no doubt that Kenya is becoming stronger and more sophisticated every year. With more distribution options, Kenya growers seek better quality breeds and technical support, in order to be more competitive with the “traditional” market of South America” says Anat Moshes, VP cut flowers sales in Danziger.

A good example for this trend is the increased demand for modern Gyp varieties such as the XLENCE™ and the COSMIC™. “The XLENCE™ is a best seller in Europe as well as the US, and we see many growers adding it to their portfolio or extending its production, in order to fit market flavors and demand. The COSMIC™ on the other hand is relatively new, with several strong features such as long shelf life and very strong, almost “shinning” white color. If in the past we used to see Kenya “following” Ecuador and Colombia in adding newer varieties, this trend is changing, and Kenya growers are more willing to embrace innovations and keep up with the turbulent market” says Moshes.

In addition to its Gyp varieties, Danziger will present a wide assortment of flowers, from SKYLER™ veronica to PINACOLADA™ Limonium in compliant to the evolution of Kenya as a diversified cut flowers growing market.

ABOUT DANZIGER

Danziger, a global leading breeder of bedding plants and cut flowers, holds hundreds of patents and breeder’s rights and offers over 600 different plant varieties, sold in more than 65 countries. The company’s R&D department is one of the largest in the field, and it operates advanced production sites on three continents. Danziger markets its varieties to approximately 1,000 customers and holds more than 200 license agreements with nurseries worldwide.

For further information please visit: www.danziger.co.il

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