While busy working in the family horticultural company in Australia, he was introduced to a new and distinctively different plant. This was something that didn’t fit into the company’s bulb and flower business.
It was a groundcover rose that was more disease tolerant than all others, could produce up to 2000 flowers each year, and was so easy to grow. More importantly it required no fancy pruning. It was called the Flower Carpet rose and bred by Noack’s of Germany.
To take it on or not was a heavy decision and a major challenge. It meant leaving a very successful family company to begin a whole new direction.
From marketing bulbs and flowers to creating a whole new business of introducing “distinctively different plants.” It began in Australia and operations quickly moved to Europe and North America.
Robust Business Model
If you visit www.Tesselaar.com it’s soon obvious that his faith in taking up a challenge and working with distinctively different plants has paid off. It helped form the basis of the robust business model that underlines Tesselaar’s International operation.
Anthony says “Flower Carpet roses were a sensation when they were first released 25 years ago throughout Australia. They continue to be well loved and trusted to this day in all the markets they are sold in. I consider Flower Carpet truly to be the wonder rose.”