Oserian invested in geothermal energy in early 2000 with a view to making the business more efficient with increased productivity and reduced operational costs.
This strategy has served the company well but with the ever increasing competition in the world of roses prices are increasingly under pressure. At a time when production costs have accelerated and Fair Trade value has been diluted. With this in mind Oserian refocused its energy to see what unique USP they could evolve that would best enhance the quality as well as the image/brand of Oserian roses.
Oserian is renowned globally for its leading “trading fairly” brand but the company also wishes to be famous for their roses in order to command a sustainable return and grow their market share in the premium segment of the global rose industry.
As such the company embarked on a strategy a couple years ago embracing niche high value genetics in order to expand its wholesale category and complement the well-established retail rose business.
Today, Oserian has a number of premium lines in the market which are now gathering momentum and creating increasing focus on Oserian as the “one stop shop” for both retail lines but also now as a primary source of innovative roses and high value collections (pastel mixes, bourbon shaped flowers).