ESSEN, Germany: The global floral business is preparing for the IPM ESSEN show set to take place January 24-27 in Essen, Germany. Occupying pride of place in Hall 1 will be the Dutch joint pavilion including the Royal FloraHolland House centered around the theme of sustainability and Ecommerce.
IPM ESSEN is one of the most important events on the global horticulture calendar. This year, 1,587 exhibitors from 49 nations will present their new products and services. In excess of 60,000 industry professionals from around the world are expected over four days.
In keeping with the tradition long-time exhibitor Holland will have a strong presence at the show having two special sections. In Hall 12, Holland has a special section featuring a total of 60 companies specialising in tree, garden plant and water plants.
In Hall 1, the pavilion of Royal FloraHolland , which will have more than 40 exhibitors specialising in houseplants and garden plants as well as fresh cut flowers, is already set to attract huge crowds. With the motto ‘Home of Opportunities’, the Royal FloraHolland House will highlight the sustainability and Ecommerce themes as well new 19 novelty products. This will be a perfect meeting place for Royal FloraHolland grower members and their customers, one where you can discuss and conduct business.
Ecommerce is the new norm for the foreseeable future. Direct trade is growing as evidenced by a shift towards larger growers and buyers, and the fact that the world is rapidly digitising. This presents enormous challenges for the ornamental horticulture industry.
Royal FloraHolland has already taken its first steps with FloraMondo, an online trade platform with huge potential. Currently, over 1,200 growers and 750 buyers are actively using the platform, and 150 webshops are linked to FloraMondo. The next step is to launch FloraMondo 2.0 in 2017. As such, Royal FloraHolland is developing the backend of FloraMondo and investing in the collaboration between grower members and buyers.
Working together with members, buyers and supply chain partners, Royal FloraHolland is also working on ensuring a sustainable product, geared towards the market. A good example is the Sustainable Horticulture Platform, allowing supply chain partners to work more efficiently together on this facet of the business. The world’s largest trade platform for flowers and plants is also stimulating innovations in greening and actively contributing to sustainability initiatives. Hence, if horticultural products have a sustainable image, more consumers will spend more on flowers and plants.
The team at the Royal FloraHolland House will be pleased to welcome you at their booth 1B07, Hall 1.
2017 marks a special year as the world’s premier horticultural trade exhibition will have the Kingdom of the Netherlands as a partner country. Read more here
IPM ESSEN is important because it’s a truly international show. Read more here