Danziger Appoints New Sales Director Bedding Plants and Perennials

Posted On 15 Jan 2017
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people_Anna_danzigerMISHMAR HASHIVA, Israel: Danziger is pleased to announce the appointment of Anna Chernyavsky as Director of Sales for Bedding Plants and Perennials. In addition, she will also be directly in charge of the USA and UK markets.

“We are sure that with her experience, knowledge and sharp business skills, Anna will lead Danziger to further growth, and together with our partners, will bring our industry another step ahead,” says Gaby Danziger, CEO.

Ms. Chernyavsky joined Danziger in August 2016, with vast experience in global B2B sales. In her previous position, Chernyavsky served as Senior Sales Manager for the European market at Keter Plastics, a leading Israel-based company. She has been working with top executives including global and local businesses, buyers and other senior level decision makers with the largest retailers in Europe.

Ms. Chernyavsky holds a Master of Arts in German and English linguistics from Essen University, Germany, and an Executive MBA from the University of Haifa, Israel.

With the addition of Ms. Chernyavsky, Chanochi Zaks, Vice President, will be responsible for special projects and product development. “Chanochi is a well- known and much appreciated personality in our industry. With his enormous experience and sharp understanding of the business, he has been a critical factor in our growth for over 20 years,” said Micha Danziger, Chairman of the board of directors. Therefore, we are certain that his business development skills and experience will allow us to take more focus on growth engines and bring Danziger’s strong and unique abilities to more markets and products.”

Founded in the 1950s, Danziger is one of the world’s most innovative floriculture companies; creating extraordinary flower varieties that help customers all along the supply chain achieve extraordinary success.Powered by one of the flower industry’s largest R&D departments, and with cutting-edge propagation facilities and nurseries in Israel, Guatemala, Kenya, and Colombia, Danziger supplies elite quality vegetative material to around 1000 customers in over 60 countries.

Danziger manages over 600 varieties under breeders’ rights. Through collaborative partnerships with growers, Danziger continuously explores new ways to capture the market’s imagination, while staying true to its roots as a family business. www.danziger.co.il

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