PARIS, France: A new national survey of 3,000 women by WGEC-TOLUNA provides insights into how French female consumers make their gardening purchases. A few things they were asked were: to identify their ideal garden, what their most frequent gardening activities are and what they consider their favourite plants and pets. They were also invited to describe the purchase process: when do they buy and at which type of outlet.
A few key findings from the survey are:
- Participants identify themselves as animal and plant lovers
- Natural areas in urban environments are among respondents’ top priority
- Girl power has evolved into grill power; grilling is increasingly becoming a women’s thing
- Chickens come third in the ranking of favourite animals
- 19% of respondents say they draw inspiration from nature in order to better themselves
- 68% of respondents represent the majority group of plant buyers, while 46% of plant purchases are impulse buys or unplanned purchases
- French female garden centre shoppers are interested in communicating with companies to test products and give their opinions
- Truffaut, Jardiland and Leroy Merlin are among the women’s favourite stores.
French women love flowers and plants with 65.1% of respondents saying that they would love to see more public green areas and city plant beds, When asked how squares and parks should look, 63.9% say they prefer spaces with flowering plants, including benches and chairs (62%) and even a grass area for lying down and relaxing.The decorative aspect (75.5%), health benefits (52.2%) and reconnecting with nature are cited among the main reasons to purchase plants.
French women are houseplant and patio plant lovers with 70% of respondents indicating that they love to decorate their living room or balcony (69%).
The decorative aspect (75.5%), health benefits (52.2%) and reconnecting with nature are cited among the main reasons to purchase plants.