GROEN-Direkt launches new trading platform for houseplants

Posted On 22 Dec 2016
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grd_kamerplanten_1-0BOSKOOP, The Netherlands: Launching next spring in Boskoop, the Netherlands is GROEN-Direkt’s new trading platform for houseplants.

Founded in 1996, GROEN Direkt is a recognised supplier of a broad range of garden plants, nursery stock produce and Christmas trees and organiser of one of Europe’s largest trolley fairs. The company will now also try its luck in the houseplant market.

Meeting the needs of a wide range of year-round customers including garden centres, DIY stores and wholesalers across Europe, are the thirty trolley fairs in Boskoop and the website with its regularly updated sample photos. The company says it takes pride in making sure that every order arrives safe, in good shape and on time.

From the Spring Fair onwards that formula will be expanded with a range of 1,500 varieties of houseplants grown by specialist growers.

The houseplants are sold via separate product groups: foliage plants, flowering plants, cacti, orchids, arrangements and seasonal products. Houseplants can be ordered per tray, and the larger ones per individual plant.

GROEN-Direkt will be introducing its houseplant module at its Spring Fair on 7 and 8 February. Orders can then be placed at the fair itself via the special fair app, and via de website at any other time of the year.


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