CC starts market consultation on how to implement the new shelf

cc-solid_whitebg_squareHOOFDDORP, The Netherlands: As of today, Container Centralen starts its market consultation on how to best implement its new shelf CC Solid.

For this the website www.newshelves.eu is now live. Visitors can find here all relevant information on CC Solid, the problems this new shelf solves and the 2 scenarios for implementation.

CC Solid is made of 100% recyclable steel and is more resistant to water and dirt than wooden shelves. It is more durable and sustainable and has a lower need for repair. The new shelf is a solution to the problem of rising repair costs of wooden shelves.

Based on market feedback Container Centralen designed 2 implementation scenarios:

Scenario 1: CC Solid can in due course substitute the current wooden shelves in the market.

In this scenario customers can keep the wooden shelves, except the ones under STH contracts. In the first 5 years we will make 20% of a customer’s contracted wooden shelf volume per year available in CC Solids. Customers can use this to replace non-functional shelves. We will stop repairing wooden shelves, while all other services continue. We will add CC Solids to the CC pool under a LTH contract. The annual pool fee will remain the same and there is no surcharge. If a customer wants to enlarge its contract shelf volume, a step-in fee of €2.50 per CC Solid is due.

Scenario 2: CC Solid co-exists with wooden shelves.

As CC Solid co-exists with wooden shelves in this scenario, we continue our service of wooden shelves. Only the repair service changes. We will continue repairing wooden shelves, but there will be an annual repair quota. In the first year we will repair wooden shelves to a maximum of 40% of a customer’s contract volume. In the second year this will be lowered to 20%. Beyond this quota, a repair charge per shelf is due. CC Solids will be made available to interested CC customers under LTH or STH contracts. Pricing of new LTH contracts will be set at market prices.

In order to select the scenario with the largest support within the horticulture sector, we now start our market consultation. In this three-month period we organise meetings with customers and road shows to discuss the product specifications of CC Solid and the best option for implementation. “All companies, small and large, can join the discussion,” said Roel de Jong, CEO of Container Centralen. “Either via these consultation sessions or via the website newshelves.eu which contains all relevant information and an easy way to give feedback.”

“We will consider all feedback thoroughly and eventually use this to connect the implementation best to customer needs,” said De Jong. “Based on all feedback provided, we will decide in March 2017 which of the two implementation options we choose. This will be the option with the most support within the horticulture sector, which also in the future will secure the quality, exchangeability and availability of shelves and containers in the CC pool.”

CC developed the CC Container – a shared, standard Reusable Transport Item (RTI) – and has been managing the CC Container Pool for almost 40 years. Over the years, the European horticultural sector has become accustomed to the benefits of the CC Container and the CC Pool. The CC Container is widely accepted and used throughout the horticultural supply chain as a result of its versatility, availability and standardisation.

The CC Container has become the standard load carrier for the European horticultural sector, allowing participants to exchange their containers anywhere in the supply chain. Participants know the containers are accepted and that they do not need to retrieve them at the same location; making shipping plants to almost any destination in Europe possible.

Balances can be easily (virtually) transferred to a different CC Pool user and between any of the 65 European CC depots. This saves valuable time, costs and effort in arranging return transport. Once transferred, CC Pool users can almost instantly pick-up the same amount or containers anywhere; in time for their next shipment.

Everyone can participate in the CC Pool by paying a participation fee and an annual pool fee per item. By paying the fees, participants can use the material on contract as often as they need without having to worry about buying extra materials, repairs or replacements.

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