Royal FloraHolland: online will be the new normal

Posted On 05 Nov 2016
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floraholland_vlog_12AALSMEER, The Netherlands: In his 12th vlog, Royal FloraHolland chief executive Lucas Vos touches down on five key issues: costs reductions, the New Auctioning programme, regional meetings and the Let it Grow lab. He also provides a sneak peak at the Royal FloraHolland Trade Fair Aalsmeer.

Is a cooperative still a viable format these days? How can the auction makes its rates attractive for the different members? And what types of membership suit this situation?

Over the next few weeks, Royal FloraHolland will hold a series of interactive workshops for members in the Netherlands, Belgium and Germany. Invitations will be send in due time. Members outside Europe will also be offered to  share their views on the future of Royal FloraHolland. More details will follow soon.

‘Flowering the World Together, Planting Seeds of Opportunity for our Members’. With this motto the Royal FloraHolland cooperative expresses its vision for the horticultural sector in 2020. Two main aims will have been achieved by 2020: better margins for our members and their buyers, and more consumers spending more on flowers and plants.

Watch vlog 12

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