BOSKOOP, The Netherlands: After 35 years of highlighting the latest advancements in the nursery stock industry, the Plantarium show is gearing up for another annual gathering, which is set to take place in Boskoop, the Netherlands from August 23-26, 2017.
Content marketing is a powerful tool growers and buyers can use to sell their flowers and plants. With this in mind the 35th edition of Plantarium today announced its 2017 theme: ‘Storytelling’. Show organiser Proba believes that next year’s theme will provide all those involved in the trade show exhibition with opportunities to tell the story behind the product.
Proba’s chief executive Jos van Lint is pleased with the board’s choice. “For many years now, Plantarium has been the leading international trade fair for the nursery stock sector. It’s the perfect place to tell the industry’s story to an international trade audience. Exhibitors will be challenged to demonstrate their story in an inspiring and innovative way.”
From the moment they register, the participants can already start working on the theme. Standholders will have the opportunity to submit one or more video clips which tell their stories. From the beginning of 2017, the Plantarium website will show the submitted videos on a 24/7 channel.
2017 will see the launch of Plantarium 3.0. During Plantarium 2016, the board already announced a different structure for the 35th edition of the fair. A pilot could be admired in the Experience Centre and on the Europaplein. A new layout and new format ensure a completely new structure which retains the green character of the fair.
The 35th edition of Plantarium, an anniversary edition, runs from 23 to 26 August 2017 in the Plantarium building at the International Trade Centre Boskoop-Hazerswoude.
For registration and more information please visit www.plantarium.nl