LOHNE, Germany: Just in time for the beginning of autumn, Pöppelmann TEKU® brings its Coverpots with seasonal sales-boosting motifs to the market. The MDF pot series offers the grower innovative, high-quality decorative options without much extra expense. The Coverpot series MDF is produced using the in-mould labelling (IML) process.
In this production process, the pre-printed labels are inserted into the injection mould of the pot. Due to the high temperature of the liquid plastic when injected into the injection mould, the IML label binds itself directly with the plastic melt. Once cooled down, the label attaches itself permanently to the pot. Thanks to the IML process, the pot and label become one high-quality optical unit, whereby the label cannot be removed, whether intentionally or unintentionally.
The Coverpots and their high-quality IML labels can be perfectly used for attractive gift ideas and special occasions. This is why for a limited period, Pöppelmann TEKU® is providing MDF 12 and MDF 14 pots with four additional motifs suitable for autumn and Halloween. The plant pots with pumpkin and autumn leaves are ideal for the special promotion of autumn plants.
Besides being attractive, Coverpots also possess a hidden secret: the internal edge onto which the cultivation pots hang creates a space reaching down to the closed bottom of the pot, which is perfect for holding water. The producer and retailer benefit from more security during transport and sales. End customers profit from a reduced watering frequency at home. At this point, we recommend the combination with the irrigation system: The wick hanging into the water provides the plants regularly with water and if required, it can be delivered straight away by Pöppelmann together with the Waterwick™ stick. Pöppelmann TEKU® currently offers Coverpots as MDF 12, MDF 14, MDF 17 and MDF 19 versions for TEKU® cultivation pots with a diameter of 12 to 19 cm.
Recent market research conducted by Bremen-based institute Konkret has revealed what positive effects high-quality printed plant pots and drawn-down marketing trays such as the ones of the PT series or the Coverpots have on sales. A conventional, high-walled transport tray was compared to a marketing tray from the PT series by Pöppelmann TEKU®. Besides this, a neutral black pot was also compared to a high-quality printed pot. Eye tracking and participant surveys confirmed that both the drawn-down marketing trays and the printed plant pots by Pöppelmann TEKU® were very well received by end customers and left a lasting impression.