AALSMEER, The Netherlands: In a historic moment, FloraCulture International (FCI), has partnered with the Iranian Society for Ornamental Plants (ISOP), Iran’s National Institute of Ornamental Plants (NIOP) and Tabriz University to publish a theme issue on Iran’s floral industry.
The special issue on such a specific subject presented many challenges which took coordination and indefatigable effort. ISOP’s president Mr Pejman Azadi and I would like to express our deep and sincere gratitude to Mr. Mohammad Reza Shafiee (National Institute of Ornamental Plants NIOP), Dr. S. Mirzaei (National Institute of Ornamental Plants), Mr. A. Nalousi (University of Guilan), Mr. A. Iranshahi (Middle East Flower Engineers Co.) and Dr. H. Bagheri (BuAli sina University) for providing information and proof reading the article.
This month’s article marks the most comprehensive overview of Iran’s ornamental horticulture by any horticultural publication and not only offers an in-depth analysis of the strengths and weaknesses of the industry but the accompanying photographs also offer a rare glimpse into everyday business and life. ISOP’s and NIOP’s decision to offer a behind-the-scenes look at an industry which has been relatively off limits since the 1979 Revolution is testimony to the global flower community and, of course, to FloraCulture International’s long standing reputation as the primary international source of information and reference.
In the interest of continued exploration of Iran’s market opportunities it is my hope that this supplement will help strengthen business ties between Iran and other major flower producing countries, offering a potential boost to Iran’s export potential.
The timing of the theme issue is perfect: the inaugural Iran Green Trade Fair, was held at Tehran’s Permanent Fairground from September 3 to 6. The 4-day event brought together hundreds of horticultural businesses and national and international buyers.