A rare glimpse into Iran’s everyday horticultural business

Posted On 08 Sep 2016
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AALSMEER, The Netherlands: This month’s Iran issue of FloraCulture International marks the most comprehensive overview of Iran’s ornamental horticulture by any horticultural publication. The theme issue not only offers an in-depth analysis of the strengths and weaknesses of the industry, but the accompanying photographs also offer a rare glimpse into the country’s everyday horticultural business and life as seen through the lens of Maryam and Mohamed.
The images show scenes including intra city bus drivers unloading their floral cargo, hijab-wearing women purchasing houseplants in a garden centre, and growers filling their trunk to the brim with flowers producing countless buckets of beautiful flowers.
ISOP’s and NIOP’s decision to offer a behind-the-scenes look at an industry which has been relatively off limits since the 1979 Revolution is testimony to the global flower community and, of course, to FloraCulture International’s long standing reputation as the primary international source of information and reference.

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