Chinese logistics in focus

logistics-sea-freight-vesse5HONG KONG, China: Conveniently co-located with the Asia Fruit Logistica 2016 Exhibition, Cool Logistics Asia (Wednesday September 7) will revisit perishable trade and cold chain developments in China and assess how the slowing down of one of the world’s leading food export and import market is affecting perishable trade patterns across the region.

How will South East Asian markets react and how are external factors impacting demand for fruit and vegetable handling, transport and logistics services in particular? These are two key questions the second edition of Cool Logistics Asia will try to answer.

Food safety, quality and cold chain integrity are inextricably linked. Asian consumers are becoming more discerning and more demanding. Convenience is king, especially as e-commerce is conquering new territories.

As a result, the quality of the cold chain for perishables such as fresh produce and fresh cut flowers, but also frozen food, is attracting more attention than ever. Among other concerns, far too much product continues to perish on the way between ‘farm and fork’.

The first Cool Logistics Asia conference in September 2015 presented a road map for how higher supply chain reliability can be achieved. The need for this was clearly demonstrated by Thomas Lau from retailer Metro China, who said in his keynote speech that “our main risk of food safety comes from the upstream value chain.”

Obviously more remains to be done. More cold chain awareness is needed along the entire Asian perishable supply chain to deliver on customer expectations for quality, speed, reliability and safety.

All areas – ports, terminals, cold storage, temperature-controlled transport by sea, air and overland, need improvement. The entire cold chain also needs better end to end visibility and control. Better distribution, new technology and best operational practice go hand in hand.

Conveniently co-located with the Asia Fruit Logistica 2016 Exhibition, the second edition of Cool Logistics Asia will revisit perishable trade and cold chain developments in China and assess how the slowing down of one of the world’s leading food export and import market is affecting perishable trade patterns across the region. How will South East Asian markets react and how are external factors impacting demand for fruit and vegetable handling, transport and logistics services in particular?

Cool Logistics Conferences have become an internationally recognized platform for connecting perishable logistics and cold chain experts with producers and shippers of commodities that require temperature control. Cool Logistics Asia is designed as a regional event to complement Cool Logistics Global in Europe and other regional events such as Cool Logistics Africa and Cool Logistics Americas.

All parties involved in the perishable value chain will benefit from the chance to learn, discuss and build relations with customers, suppliers, peers and experts ‘from farm to fork’. Cool Logistics Asia 2016 will also partially coincide with the Seafood Asia Exhibition (6-8 September in Hong Kong). This will provide a unique opportunity for both the fresh produce and seafood community to meet on common ground.

For full speaker list and conference programme please click here

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