Veiling Rhein-Maas reports strong sales continue in Q2

Posted On 12 Jul 2016
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promotion_corporate video_rhein_maasHERONGEN, Germany: At Veiling Rhein-Maas, sales in the months of April, May and June were very satisfying for both suppliers and customers as regards market developments. In total, 2.5% more turnover was realised during Q2 2016 at the marketplace in Straelen-Herongen in comparison to the same period last year.

In the week preceding Mother’s Day, Veiling Rhein-Maas generated €15.4 million in one week, achieving the second highest weekly turnover since the establishment of the joint venture in 2010. This year, the Clock Service department, (which thanks to constant growth in Q2 regarding volumes and turnover for both cut flowers and potted plants again made an important contribution to this positive development), was even able to achieve its highest weekly turnover since the inception of the marketplace.

The increased logistic demands in the, as regards volumes, very successful high season, were processed well. As such, our normal high level of service towards customers and suppliers could be assured. At the auction clock, average prices for potted plants were 20% higher in comparison to last year, while average prices for cut flowers remained at the same level. The reasons for the increased prices, (which were particularly significant for summer annuals), include the measures as regards managing the supply of potted plants that were implemented by Veiling Rhein-Maas’s assortment managers on the basis of supply reports made by suppliers.

The awful weather at the end of June caused extensive damage at the companies of Veiling Rhein-Maas’s regional suppliers. The aftermath could be seen in the supply to the auction clock and resulted in a reduction in the volumes of both cut flowers and potted plants. The introduction of the “Premium Quality” label for lavender was also influenced by this year’s moody weather. After the initial, very satisfying weeks following the introduction, weather conditions made it impossible to produce the quality required for the “Premium Quality” label and the supply of lavender had to be stopped. In Q2 2016, sales of all other products supplied as “Premium Quality” at the auction clock remained very satisfying.

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