AALSMEER, The Netherlands: In his 10th vlog, Royal FloraHolland chief executive Lucas Vos concluded that the horticultural sector is not visible enough to consumers. “Let’s work on this aspect together, all of us. It will require experimentation and testing. I am open to listening to any ideas.”
“Should Royal FloraHolland return to its situation of a few years ago? Should it abandon its strategy? And will it start doing things that really should be done by its members?” These are a few of the questions posed by growers and buyers after watching vlog #9 from Lucas Vos.
Lucas provides answers to those questions in vlog #10. He also touches on Brexit, the market in China, and the damage at growers’ companies in Limburg and Zeeland.
Watch vlog 10