ESSEN, Germany: This year’s Hortiflorexpo IPM Beijing has excelled itself: There is a succession of records in the assessment of the joint fair of Hortiflorexpo China and IPM ESSEN. “This year, we were able to substantially raise the numbers not only of exhibitors but also of visitors and are more than satisfied. Hortiflorexpo IPM Beijing has once more provided evidence of what significance it has for the green sector. The Chinese market is booming,” was the summary made by Oliver P. Kuhrt, CEO of Messe Essen.
At Hortiflorexpo IPM Beijing 2016 from May 11 to 13, 679 exhibitors from 30 countries presented their innovations and trends in the green sector to an international public at the fair. For comparison: Two years ago, there were just 427 exhibitors from 26 countries in Peking. This enormous growth, with regard to the registration of exhibitors alone, was also the reason why the fair this year took place on Peking’s largest fair site, the new China International Exhibition Center. On over 31,000 square metres, Hortiflorexpo IPM Beijing has found its new home here.
It was possible to substantially raise the number of visitors, too. With over 28,900 guests at the fair, around 10,000 more came this year than just two years ago. The internationality is thus undiminished on a high level. The trade visitors travelled from 46 countries on all continents.
This positive assessment goes back to Messe Essen which, as the international co-organiser and due to its influence from IPM ESSEN, has set the points towards China.
The fact that this year’s Hortiflorexpo IPM Beijing is making history is proven impressively not only by the numbers of exhibitors and visitors. In addition to fair booths from Germany, France, Japan, the Netherlands and Taiwan, there were also official joint participations from Ecuador and Colombia for the first time. Cut flower producers from Kenya showed enormous presence too.
The Federal Ministry of Food and Agriculture promoted the participation of German companies for the umpteenth time. On 192 square metres, 14 firms presented products “Made in Germany”. Top German florists accompanied the joint booth with live demonstrations.
This year, Hortiflorexpo IPM Beijing set standards with its comprehensive, informative and varied supporting programme, too. Before the first day of the fair, the organisers had already invited people to a tour which permitted insights into Chinese horticulture. During the fair, florists from Germany, Japan, Taiwan and the USA impressed time and time again with their impressive demonstrations on the large show stages. Up-and-coming florists provided evidence of their ability in an exhibition. And finally, the numerous seminars about horticulture, landscaping, horticultural technology as well as new varieties and breeds again highlighted the enormous significance of Hortiflorexpo IPM Beijing as the meeting place of the sector.
Hortiflorexpo China and IPM ESSEN are two strong brands which have grown together successfully in China. The joint event has long since been regarded as an institution. The Chinese government has also recognised the fact that this cooperation bundles areas of competence which are being successfully incorporated into the growth market of China and has initiated the “Beautiful China” project. Additional, new chances for the horticultural sector will be created with this political reform approach for improving the quality of the air and the environment.
Next year, Hortiflorexpo China will take place in Shanghai from May 10 to 12, 2017.