French florists team up to fight terror with beauty

Posted On 21 Jul 2016
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FB_IMG_1468926575839NICE, France: Laetitia Beaubouchez, who runs her own flower shop in Nice’s city centre, launched an appeal this week for fellow florists to gather on the Promenade des Anglais in Nice where last Thursday Mohamed Bouhlel ploughed a 19-tonne truck into holiday crowds killing 84 people. Their joint effort saw the famed Boulevard transformed into an impressive sea of flowers.

Beaubouchez and hundreds of her colleagues came together Monday morning July 18 in front of the Lenval children’s hospital that is treating over 50 children and adolescents that were injured in the Nice attack.

The idea was to fight terror with beauty by paying a floral tribute to the many victims that died in the fatal attack. “With so many people wanting to lay flowers on the Promenade we logically sold out each day,” said Laetitia, who has over twenty years of experience as a florist. She added, “So it was the only natural thing to do and give something in return by bringing together the florists of the city of Nice and the Alpes Maritimes region at large. I never believed it would be so successful with participating florists from as far afield as Var in our neighbouring region. All participants created their own white arrangements from a selection of fresh flowers which were placed along the 2km long stretch connecting the Lenval hospital and the Negresco hotel. It was an impressive loving tribute.”

Beaubouchez, since 7 years the proud owner of her own Aux Fleurs d’Amelys flower shop, told FloraCulture International that she purchases her flowers at the Marche d’Interet National Nice Cote d Azur wholesale market next to Nice’s international airport. “We source our flowers from all parts of the world with Dutch tulips being a firm favourite in Spring.

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