Floricultura hosts its annual A World to be Conquered seminar

Posted On 14 Jul 2016
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orn-phalaenopsis-lauretta-b2HEEMSKERK, the Netherlands:  On June 14th, Floricultura, a leading orchid breeder and producer of orchid young plants, pushed the boundaries and addressed an exciting range of future challenges facing the orchid industry when it organised its annual A World to be Conquered seminar at their premises in Heemskerk, the Netherlands.

Floricultura chief executive and owner Jan Post opened the seminar and observed that orchid businesses around the world offer plenty of business opportunities. Post stressed that it is more important than ever to work together. “The time when orchid professionals were managing by themselves has long gone. No man is an island and the very essence  of innovation is openness, curiosity and the knowledge exchange. The world has become a global village, national boundaries fade away while technology develops at dazzling speed.  It is in everybody’s interest that we reinforce and complement each other.”

Event chair Wendy van Vliet announced visionary entrepreneurs Bart Troost and Patrick Hurenkamp from Bloomon as the first speakers. Founded in 2014 as a quintessential startup,  Bloomon’s success is its simplicity: fresh flowers, directly sourced from the breeder and arranged by a stylist are delivered on a weekly or monthly basis for a fixed price (15-25 euro/bouquet).  Within a year Troost and Hurenkamp were happy to announce an additional 3.5 million in funding led by Dutch INKEF Capital. The Bloomon owners teached their audience that barriers are our enemy. If we want to make the right long term move, why don’t

Dr. Ir. Govert Trouwborst provided insights into smart lighting in orchid production, explaining that the right timing in lighting is more important than the radiation sum. Tests revealed, for example, that in Phalaenopsis, lighting proves to be less efficient in the early morning and the late evening.

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