ALBRIGHTON, UK – July 5, 2016 – David Austin Roses, a British breeder of English garden roses, today announced the introduction of a new wedding rose variety named Purity (Ausoblige). The new variety joins the company’s collection of luxury cut garden roses prized by wedding and event floral designers worldwide.
Purity’s creamy-white exterior petals frame the delicate blush undertones of its center. The blooms open first to a cup and then to a fully opening rosette. It has a fresh, medium-strong, pure-rose fragrance.
Purity is a medium-sized rose with approximately 90 petals per bloom.
With a long, 10-day vase life, PURITY is perfect for weddings and events, special celebrations and everyday floral designs.
Available for the Spring 2017 wedding season. Brides and wedding planners can order Purityh through their local florist or floral designer.