Helix Australia launches new branded flower packaging

Posted On 09 Jun 2016
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marketing_waxflower packagingSUNSHINE, VICTORIA, Australia: With the Australian waxflower season due to start in a few weeks, Helix Australia continues to invest in promoting its range of branded varieties with the introduction of branded cellophane flower sleeves for its cut flower growers.

Adrian Parsons, Helix Australia marketing director said the introduction of branded sleeves will help connect the Helix range with both florists and consumers of waxflower.

“There is a real hunger from florists to identify and source premium grades of both flowers and foliage and branding our range of unique and high quality Waxflower will assist their buying decision,” said Parsons.

Parsons continued, “We have developed a perforated cellophane sleeve with strong Helix branding which will be available on both Australian and export markets from late June/early July this year.”

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