LONDON, UK: New Covent Garden Flower Market is delighted to reveal the identity of the five outstanding florists commissioned for the Flower Market Photoshoot of British Flowers Week 2016. Over the course of the British Flowers Week campaign (13-19 June), their designs using British flowers will be revealed online at www.britishflowersweek.com and on social media using the hashtag #BritishFlowersWeek.
Between them, these five talented, creative florists represent a complete cross-section of the flower industry. Each florist has their own distinct floral design style and runs a different type of flower business, but all are united in their passion for British flowers and for London’s famous Flower Market. They are (pictured from left to right):
Rob Van Helden of Rob van Helden Floral Design: A Dutchman abroad, Rob Van Helden is one of the world’s leading event florists, masterminding the floral decoration for glamorous, exclusive events from London to Mumbai from his flower studio in Battersea.
Amanda Austin of Amanda Austin Flowers: The actress turned florist with a miniscule flower shop on Kings Road and a cavernous studio in Vauxhall, Amanda Austin is one of London’s most highly respected florists and the preferred supplier to the most exclusive venues in town.
Florence Kennedy, Petalon: Dubbed London’s hippest florist, Florence Kennedy is a true floral entrepreneur, running a thriving flower business delivering beautiful bouquets by bike to addresses across London through a fleet of apparently gorgeous cyclists.
Anna Day & Ellie Jauncey, The Flower Appreciation Society: Art graduates who met by chance in a Hackney pub, Anna and Ellie have created a fun, creative and original business, designing flowers for events, styling for product launches and writing a bestselling book.
Philip Hammond of The Dorchester: The youngest designer florist in the history of the iconic luxury hotel, Philip Hammond creates the magnificent florals that adorn The Dorchester from the bedrooms to the ballrooms and the famous Promenade for Afternoon Tea.