Plantion appoints new sales director

Posted On 09 Feb 2016
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people_Guus van LogtestijnEDE, The Netherlands: Plantion, one of the two remaining independent flower auctions in The Netherlands, today announced that Guus van Logtestijn will join the board of directors, effective immediately.

As the sales director, he will be responsible for commercial contracts with clients and suppliers, along with managing director Peter Bakker. The aspiration to offer a broader range will be the guiding principle. Van Logtestijn previously held the position of sales manager within the company. Plantion hopes to be able to better manage future challenges with a two-member board.

The expansion of the board is a logical step in Plantion’s growth. The five-year plan, implemented when the business expanded to the Ede site in 2010, has been successfully completed and culminated with a successful year in 2015 in which turnover increased by four percent and an excellent result was achieved.

Plantion expects the market place to grow further in the coming years. More and more clients are purchasing their products in Ede. Plantion seeks to serve them in the usual way, as well as to explore new opportunities. At the same time, the company’s ambition is to attract clients to Plantion from further afield. A prerequisite for success in this respect is to offer an appealing (deep and wide) range of fresh products every day, the whole year round.

In expanding the board, Plantion is also responding to indicators from internal and external research that greater priority should be placed on a strong connection with clients and suppliers. In addition, there are indications that a two-member board will better assure the continuity of Plantion as a market place. Tasks and responsibilities will be split between Peter Bakker and Guus van Logtestijn, with final accountability resting with Bakker.

Based in Ede, Plantion is a modern, comprehensive and inspiring market place for growers and horticulture retailers. With 142 employees, Plantion provides optimal sales opportunities for its suppliers’ products. Plantion combines a clock auction (fresh flowers and plants), a green centre (tree nursery products) and a wholesale centre (flowers, plants and florists’ products) under one roof. In addition, Plantion mediates directly between growers and buyers. In 2015, Plantion achieved a turnover of €91.6 million.

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